You now have my full attention. When I hear someone begin an anecdote with "TRUE STORY…" I am captivated by this glimpse into who this person is and the emotions they feel. That True Story invites us into a shared experience and connection on a deeper level. 

Storytelling has always been at the heart of my journey, starting with my background in acting. I’m always thinking about the True Story behind each character, crafting their emotional journey to resonate deeply with others. 

After 15+ years working in branding and marketing, I believe this same approach is what makes a brand magnetic and unforgettable. 

True Story Strategy blends the rigor of brand strategy with the emotional instincts of a trained storyteller—uncovering the moments that actually move people, not just metrics. 

We’re here to help purpose-driven consumer brands craft narratives that go beyond transactions—building trust, loyalty, and results through emotionally intelligent marketing.