ABOUT TRUE STORY STRATEGY

READY TO UNCOVER YOUR BRAND'S TRUTH

We’re here to help purpose-driven consumer brands craft narratives that go beyond transactions—building trust, loyalty, and results through emotionally intelligent marketing. 

True Story Strategy blends the rigor of brand strategy with the emotional instincts of a trained storyteller—uncovering the moments that actually move people, not just metrics. 

Flat lay of True Story Strategy brand framework materials featuring Position, Insight, Strategy, Story and notes labeled Character, Tone, and Emotional Truth.

what’s our truth

“OK, so true story…”

You now have my full attention. When I hear someone begin an anecdote with "TRUE STORY…" I am captivated by this glimpse into who this person is and the emotions they feel. That True Story invites us into a shared experience and connection on a deeper level. 

Storytelling has always been at the heart of my journey, starting with my background in acting. I’m always thinking about the True Story behind each character, crafting their emotional journey to resonate deeply with others. 

After 15+ years working in branding and marketing, I believe this same approach is what makes a brand magnetic and unforgettable.

Headshot of Kirsten Mundorff, founder of True Story Strategy.

True Story Strategy is ready to join the cast.

We’re here to help purpose-driven consumer brands craft narratives that go beyond transactions—building trust, loyalty, and results through emotionally intelligent marketing.